If you have been in business for any length of time, you have probably heard the saying, “What you lack in skill, make up for in numbers.” I totally agree that in the beginning of a business, especially when you are still building confidence and getting used to your script, it helps to have a lot of people to talk to. The more you go through the script, and the more conversations you have, the more confident you will become and confidence is what attracts business associates.
When someone is deciding whether or not to join your business, they are really deciding whether or not you are the person that is going to lead by example and show them how to achieve their goals. They are looking for a leader. Of course if you talk to enough people, the odds are eventually someone will get started with you, but it could take thousands of people.
I am not saying that’s bad, and really if you had to go through a learning curve of talking to thousands of people to get rich, would you? The real questions would be, can you handle all that rejection and keep going, and can you afford to generate thousands of people to talk to until you make that sale.
This article is actually less about having thousands of people to talk to and more along the lines of, at least for me, what having an abundance of leads did for me mentally to speed up the learning curve so that I didn’t have to go through thousands of NO’s to get to my first yes.
When I say an abundance, I don’t mean 50-100 leads showing up in your inbox everyday. The details of your specific business with determine how many leads you need. In my business, our system consists of a 5-10 minute interview, booking qualified people on a 25 minute business overview call, and collecting a decision.
My personal goal in the beginning to grow my team, was to have 10 qualified people booked on our overview calls 4-5 days a week. So for me, I needed between 10-20 people to talk to a day day to hit that. That doesn’t mean I needed to generate that many leads a day, it just meant that I needed to have that many people to talk to, so people I had previously tried to reach or that had called me back and left a message, counted in that.
When I first got started, I kept hearing the stats that out of 100 people that you talk to, that usually 3 will make it all the way through the system and get started. So I was determined to talk to 100 people and find my 3. Of course in the beginning of my business I was only generating 10-20 leads a week not per day. (This is a whole other article but it really came down to realizing that lead generation is easy, thank you Tony Rush.)
Well, I got through the 100 and no one got started. People were interested but were not taking that final step. Hmmmm. So I went through another 100 and again, no one got started. So one day I was listening to a company training call and they were discussing the importance of not being attached to your leads. When you sit and focus on each individual lead as someone you NEED to have get started, it actually repels them.
When I went back through my journal, I could see that because I had a limited amount of leads (what I thought was a limited amount) that I was taking each one way too seriously. What if I say the wrong thing? What if I catch them at a bad time? What if they are not interested? What if, what if, what if.
It was then that I started seeking help in my lead generation and you can see my earlier article, Online Advertising With Google and Zango, to learn exactly my main forms of advertising. What I noticed was that the more leads I had to talk to, the less important it was that each one got started. I stopped being so attached to each prospect, got out of “pitch” mode, and got into qualifying mode. I went from wanting anyone to get started, to wanting the right ones to get started.
I wasn’t someone struggling to make my business work anymore, now I was sifting through people to see who I wanted to work with, not begging people to work with me. There were no what ifs because i had plenty of other people to talk to next. I record myself on the phone and I can tell you that I didn’t change the wording of my script. I already had it memorized so it wasn’t getting to know the script any better that did it. It was totally and completely in my energy that the change came. Now at the same time, don’t generate so many leads that you get overwhelmed, unless you have a team of people that are working and deserve to get some of your overflow.
It is true once you start getting results in your business, the confidence, success, and leadership does show through in your conversations, and it will take less people through your system to make sales. But in the beginning, it is important to have some kind of goal of how many people you are going to put in front of your product/opportunity everyday, and have enough people to talk to so that with every call, you are putting out positive energy and excitement, instead of worry that if one more person says no, you are sunk!
A couple of extra tips for lead generation and prospecting:
1 – Smile, your prospects will hear it in your voice.
2 – Get up and walk around while your on the phone, your energy with skyrocket.
3 – Prospect in different locations. I prospect from my boat during the summer, on vacation, at Starbucks, on the side of a mountain while snowboarding. I even got a waterproof phone so that I could prospect from my pool.
4 – Have fun with it and make it a game, and this actually goes with lead generation as well. When I am out having fun, I make more money and get more leads than when I sit at home and watch the clicks in my Adwords campaign. If you have placed your ads or called all your leads and nothing is happening, get out, do something fun, something you enjoy. Suddenly people will start calling you back to get started.
5 – This last tip I learned from my adviser. A quick way to stop being attached to your leads IMMEDIATELY, is the next 10 people you call, try right off the bat to disqualify them. No matter what they say, probe and try to disqualify them. The ones that are aces will rise to the occasion and prove to you that they deserve a chance to be a part of your team, the rest will weren’t right anyway, but when you get on the phone, determined that the person you are calling is NOT getting started, there is no attachment.
This is what has worked for me in my business and what has worked for others on my team to create an incredible group of wonderful, qualified people in a very short amount of time. It is all in your energy and positive energy will always get you positive results.